5 easy steps for Search Engine Optimization

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5 easy steps for Search Engine Optimization

5 easy steps for Search Engine Optimization

Search Engine Optimization or SEO provides great opportunities for businesses, enterprises and corporates for exposure and promotion of the products services and solutions globally and locally. SEO is a highly profitable online business strategy which is equally beneficial to entrepreneurs, enterprises and corporates around the world.

If you’re looking to promote your product or service through Search Engine Marketing, this blog is tailored specifically for you. Here is a key list of numerous aspects of search engine marketing that must be taken into account before starting SEO for your business.

Promote your business through SEO in 5 easy steps:

  1. Having a professional looking website –

The main goal of SEO is to get more customers, but it can’t be done just by driving more traffic to your website. The most important aspect of Search Engine Marketing is to have a website with maximum conversion possibility. And this is only possible by serving with the best website and great user experience. The main goal of your website is to provide a great user experience and instant gratification. To know how Search Engine Optimization will benefit your business, click here.

 

  1. SEO or PPC? Your Choice–

Search Engine Marketing includes two areas – paid and organic. Google has its AdWord service for providing paid advertising to businesses. It has its own importance; it can quickly improvethe number of visitors on your website. On the other hand, SEO provides an opportunity to get free and highly targeted traffic to your website. Both methods can be used to achieve specific goals.

 

  1. Keywords analysis –

Keywords analysis is the most important part of SEO or Search Engine Marketing. This is the single most important part of your SEO or Content Marketing. Businesses must understand their keywords. Today there are many keywords analysis tools available, but Google’s Keyword’s Planner is very popular. It provides keywords research in a most effective and efficient way.

 

  1. On page optimization

When Google search bots travel through web pages, they try to figure out what a particular page is about. With on-page optimization, a webpage can be optimized in such a way that it seems relevant for certain web queries. On page optimization includes – optimizing HTML files, URLs, meta title, meta description, meta keywords, h1, h2, h3 headings and body text. Search bots read HTML files to know what a particular page is about. So putting right keywords in those files is very important for on-page optimization.

 

  1. Off Page Optimization –

Off-page optimization is also known as link building. Off-page optimization helps to promote a website on other websites or social media. It means if a website is liked to your website through an anchor text showing what your website is about, then there is a good chance that your website will get benefit in search ranking. It shows that your website is important and other people like it and care about it. A link pointing to your site is taken as a vote for your site. There are many strategies used to promote your website through ‘Off Page Optimization’ like – social bookmarking, directory submission, article submission, blog comments, Q & A sites, forums, classified, press release, ppt sharing, image sharing and social media posts.

You can take professional help for promoting your business through SEO and PPC. White Elephant Tech is a leading company that will help you to rank on the first page of Google. For professional SEO & Digital Marketing in Indore click here.

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4 Reasons why Content Marketing is Effective for Your Businesses

Posted By Admin / Blog / Adwords Management, Content Writing, Digital Marketing, Digital Media, Online Advertising, Priint Media, Search Enginew Optimization, SEO, SMO, Social Media Optimization, Social Media PRomotion / No Comments

People love to make smart choices and their choices are based on the information they have. If they don’t have enough information about a certain product or service, there are very less chances that they will buy that particular product or service. People take buying decisions and then defend their decisions with logic.

So the content marketing is to provide the information that is logical, complete and trustworthy.

Now most of the businesses seek content marketing because of the benefits it offers. Here are the 4 reasons why businesses prefer content marketing over traditional marketing:

  1. Consumers love to be educated –

No one likes pushy sales messages, or exaggerating offers. Instead people want to know more about product or service they want to purchase. By providing enough content to the user, you can win their trust and credibility.

 

  1. Building confidence –

Buying is the most important decision people take, but still people fear because of lack of information and confidence in the product. Content marketing is very useful in creating confidence in target user and gives them information about important features. When people have enough information, they feel confident.

 

  1. It is different than selling –

Although content marketing can dramatically increase sales, still it is different than selling. Many companies hire sales people, marketing agency and advertising agency to help them sell their products and services, but content marketing strategy only focuses on providing quality content that has high value for target consumers. To know how to boost your sales with content marketing, write to us at info@whiteelephanttech.in

 

  1. It doesn’t need big budget –

Hiring an ad agency can cost you big amount of money and still can’t give guarantee for success, but content marketing will cost you very less amount of money and still deliver results by increasing your market outreach with targeted audience. And, your Content lasts forever and can be refurbished. To curate your content that has already been written, c

Here is a list of 6 different forms of Content Marketing that will change your business landscape:

 

 

  1. Social Media Content –

Social media is a great source for sharing and consuming valuable content. Sharing compelling information in short and crispy sentences is a very important content strategy used on various social media platforms.

 

  1. Search Engine Marketing –

Producing content that has great user value is also very important for search engine marketing. In search engine optimization content play a crucial role. Search Engine need relevant and fresh content on a consistent basis.

 

  1. Public Relation –

Public relation is very important part of big businesses. It is very important to produce quality content to maintain good public relation.

 

  1. Blogs –

A blog is a great way to connect to your target audience. A blog gives you an opportunity to address problems of people who could be your potential buyer. Blogging is used by most of the online entrepreneurs for their content strategy.

  1. Press Release –

A company has to let people know what is going in the company. Events, offers, news and other information should be presented in the form of press release. This really catches the attention of media.

  1. Newsletters –

Sending newsletters has great advantages. First, it brings repeated customers and secondly, it is great way to let people know about your new offer and services. It is also great for up-selling.

Content marketing is the future of marketing. So if you are a business owner, you must have a content marketing strategy. You must produce content of high value for the target users.

To learn new strategies for content marketing and internet marketing drop us a mail at wetechsmo@gmail.com or call +918982922365 | +918989893694

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Certificate of Completion: we03022018ima

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Priyanka Balley Certificate we03022018ima

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